Journal of Applied Economic Research
ISSN 2712-7435
Evaluation of the competitiveness of the largest russian companies
Voronov D.S., Krivorotov V.V.
Abstract
The article assesses the competitive status of leading Russian companies in the first half of 2015 with the aim of identifying the most competitive companies in the context of macroeconomic instability.
The authors have shown that a lack of relevance, and the imperfection of applied methods of ranking makes it possible to use existing ratings to assess the current competitiveness of economic entities. It was therefore concluded that assessment of the impact of recession occurrences on the performance of the largest domestic companies may be made only by applying specific estimation methods of competitiveness of enterprises.
The main methods for assessing the competitiveness of enterprises were analyzed and their strengths and weaknesses were identified. The authors proved that the most appropriate method for rapid assessment of the competitive status of many businesses is that of dynamic evaluation of enterprise competitiveness.
The paper sets out the main provisions of the dynamic approach to the assessment of the competitiveness of enterprises; presents the mathematical apparatus and algorithm analysis and describes the theoretical and methodological principles underlying the dynamic approach. The methodological and methodical advantages of the dynamic approach are compared to traditional methods of assessing the competitiveness of enterprises. Practical aspects of assessment and analysis of the competitiveness of enterprises on the basis of a dynamic method are discussed.
Calculations of the competitiveness of the largest companies in Russia by the end of the first half of 2015 revealed companies with the highest and lowest level of competitiveness. The analysis of competitiveness by industry was performed and leading companies in each industry group were identified.
It is shown that unlike traditional ratings, which, as a rule, are based on one indicator only (usually the revenue or capitalization of the entity) taken as one accounting period, the ranking of companies with the use of the dynamic approach is a more accurate tool for assessing their competitiveness. In conclusion, the authors determined the directions of further research on the subject.
Keywords
Key words: competition, competitiveness, competitiveness of enterprises, evaluation of the competitiveness of enterprises, the dynamic approach for evaluating the competitiveness of enterprises
About Authors
DOI: http://dx.doi.org/10.15826/vestnik.2015.14.5.040
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