Journal of Applied Economic Research
ISSN 2712-7435
Sme`s Perception Of Social Responsibility In The Sverdlovsk Region
Lopatkova Ya.A., Belyaeva Zh.S.
Abstract
The stability and quality of life largely depend on the competent sustainable co-development system that unites government, business and society. Nowadays the society calls for not only advanced economic results, but also for significant advances in social values. Awareness of the importance of business in the social sphere is mostly described by the concept of corporate social responsibility. Nowadays large companies both in Russia and abroad are actively implementing the principles of social responsibility. However, corporate responsibility in small-sized enterprises is still a highly controversial issue. The relevance of the research topic is determined by the need to find a balance between the growing public interest and social, environmental and economic opportunities that small businesses can provide to their employees, customers, suppliers, and other stakeholders. The absence of sufficient research of socially responsible enterprises in Russia makes the study of current interest, especially amid the crisis. The article presents the results of a study evaluating the perception of social responsibility by stakeholders. In the study, management relations in the sphere of social responsibility of small businesses are reviewed and formalized. The authors attempted to develop a general model of perception and effectiveness of the social responsibility of small business in Sverdlovsk region. The findings are based on a survey of students, as future relevant stakeholders, and on in-depth interviews conducted with representatives of small-sized businesses. The implications of the study for management are based on the terms of implementation of social responsibility principles by small businesses. More specifically, this research offers concrete recommendations for business leaders and managers.
Keywords
Key words: corporate social responsibility; stakeholder approach; perception of corporate social responsibility; small-sized businesses.
About Authors
DOI: http://dx.doi.org/10.15826/vestnik.2016.15.1.03
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