Journal of Applied Economic Research
ISSN 2712-7435
Evaluation of the Competitiveness of PJSC «Gazprom»
Voronov D.S., Korsunov P.P., Krivorotov V.V.
Abstract
The present research assesses the competitive status of PJSC "Gazprom" following the results of the first half of 2015. The authors have shown that a lack of relevance, and the imperfection of applied methods of ranking make it impossible use the existing ratings to assess the current competitiveness of economic entities. Therefore, a conclusion is made that the assessment of the impact of recession trends in the economy on the performance of major domestic companies may be made only by applying specific estimation methods of competitiveness of enterprises. The main methods for assessing the competitiveness of enterprises are analyzed; their strengths and weaknesses are identified. The authors have proved that for rapid assessment of the competitive status of many business entities the dynamic evaluation method of enterprise competitiveness proves most appropriated. Improvements are proposed to the mathematical models of the dynamic approach to the assessment of the competitiveness of enterprises, the mathematical apparatus and algorithm analysis; the theoretical and methodological principles underlying the dynamic approach are described. The methodological and methodical advantages of the dynamic approach are compared to traditional methods of assessing the competitiveness of enterprises. Practical aspects of the assessment and analysis of corporate competitiveness on the basis of a dynamic method are discussed. Calculations for assessing the competitiveness of PJSC "Gazprom" following the results of the first half of 2015 revealed the competitive edge and weaknesses of the company. The analysis of competitiveness is done for the industry. It is shown that unlike traditional ratings, which are usually based on a single indicator (as a rule the revenue or capitalization of the entity) taken over one accounting period, the ranking of companies with the use of the dynamic approach is a more accurate tool for assessing their competitiveness. In conclusion, the authors determine directions of further research on the subject.
Keywords
Key words: competition; competitiveness; competitiveness of enterprises; evaluation of the competitiveness of enterprises; the dynamic approach for evaluating the competitiveness of enterprises; PJSC «Gazprom».
About Authors
DOI: http://dx.doi.org/10.15826/vestnik.2016.15.2.10
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