Journal of Applied Economic Research
ISSN 2712-7435
Basing Factors for Young Innovative Companies Resulting from Localization of Foreign Corporations
Gaponova O.S., Korshunov I.A.
Abstract
Abstract. The relevance of our research is due to the fact that foreign corporations' technologies transfer is an efficient tool of achieving a high pace of economic development in Russia and its regions. Its success depends on the ability of economic actors to embrace innovations and their high innovative activity. The purpose of this study was the consideration of start-up factors of young innovative companies resulting from the localization of foreign corporations' technologies and the identification of conditions conducive to accelerating the diffusion of innovation in local markets. During the study of the specifics of Russian start-ups, with the use of the methods such as analysis of documents, content analysis, observation, expert interviews, the following hypothesis was identified and justified: the emergence of new markets for an already developed and functioning innovation makes it possible to intensify the process of establishing new enterprises in the domestic environment. The novelty of the scientific problem is to identify and substantiate the main conditions and factors affecting the creation of a non-pioneer young innovative company in the Russian regional economy based on the experience and technologies of foreign corporations, including learning state of the investment climate and area’s business ecosystem. The article highlights the stages of transformation of business ideas of such enterprise into functioning business in a context of its design tools, such as: monitoring emerging consumer needs and turning them into business opportunities and business ideas; building business models, business planning. At this point the creation of a new organization is considered in conjunction with factors of regional economic environment. As a result of the survey there was developed theoretical and methodological basis of companies' localization based on the concept of lean production; there was proposed a stepwise mechanism involving a sequence of steps that must be made by young enterprises in order to effectively perform the diffusion of innovation.
Keywords
Key words: enterprises localization; diffusion of innovations; business environment; innovative companies; project launch teams; startups; business model; business planning.
About Authors
Gaponova Olga Sergeevna – Candidate of Economic Sciences, Associate Professor, Department of General and Strategic Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia (603155, Nizhny Novgorod, Rodionova street, 136); e-mail: nta11@mail.ru.
Korshunov Ilya Alekseevich – Candidate of Sciences in Chemistry, Associate Professor, Head of Investment Department, Ministry of Investments, land and Property Relations of Nizhniy Novgorod Region, Nizhny Novgorod, Russia (603082, Nizhny Novgorod, Kremlin, Building, 2).
DOI: http://dx.doi.org/10.15826/vestnik.2017.16.2.011
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