УДК 331.44

Влияние технологий на бизнес в Объединенных Арабских Эмиратах: перспектива модели принятия технологий

С. Сайра 1, Ш. Али 2, К.Д. Одех 1

1 Уральский федеральный университет имени первого Президента России Б.Н. Ельцина, г. Екатеринбург, Россия
2 Институт высшего образования Дадабхой, г. Карачи, Пакистан

Аннотация

Быстрое внедрение технологий в хозяйственную деятельность предприятий в Объединенных Арабских Эмиратах (ОАЭ) подчеркивает растущую потребность в понимании факторов, определяющих внедрение технологий. По мере того как компании продолжают механизировать свои процессы, все более важным становится изучение проблемы, как сотрудники воспринимают и используют эти технологические системы. В данном исследовании изучалось влияние технологий на компании ОАЭ в соответствии с моделью принятия технологий (TAM), широко применяемой концептуальной моделью принятия пользователями. Основными целями были количественная оценка влияния воспринимаемой полезности (PU), воспринимаемой простоты использования (PEU) и отношения к системе (ATT) на фактическое использование системы (ASU). В исследовании было высказано предположение, что воспринимаемая полезность и воспринимаемая простота использования положительно влияют на фактическое использование системы, в то время как влияние отношения к системе может зависеть от ситуации. С помощью стандартизированной анкеты был проведен количественный опрос среди 100 сотрудников ОАЭ, представляющих различные отрасли. Анализ данных проводился с помощью SPSS и Partial Least Squares Structural Equation Modeling (PLS-SEM). Результаты показали, что воспринимаемая простота использования является самым сильным предиктором фактического использования системы (β = 0,781, p < 0,001), подтверждая, что удобство использования является сильным фактором для использования технологий. Также было обнаружено, что воспринимаемая полезность оказывает существенное влияние на фактическое использование системы (β = 0,001, p < 0,001), что означает воспринимаемую полезность как критический фактор. Теоретически это исследование опирается на теорию TAM, уделяя больше внимания удобству использования на развивающихся рынках. На практике это стимулирует компании ОАЭ инвестировать в простые в использовании системы и инициативы по обучению, чтобы сделать цифровую трансформацию менее мучительной.

Ключевые слова

воспринимаемая полезность (PU); воспринимаемая простота использования (PEU); отношение к системе (ATT); модель принятия технологий (TAM); цифровая трансформация; бизнес в ОАЭ

JEL classification

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Информация об авторах

Сайра Сайра

Аспирант Института экономики и управления Уральского федерального университета имени первого Президента России Б.Н. Ельцина, г. Екатеринбург, Россия (620002, г. Екатеринбург, ул. Мира, 19); ORCID orcid.org/0009-0006-8983-6358 e-mail: sairamaitlo7381@gmail.com

Али Шираз

Аспирант Института высшего образования Дадабхой, г. Карачи, Пакистан (SNPA,17/B, Block-3 KCHSU off Shaheed-e-Millat Service Road, Karachi Memon Society P.E.C.H.S., Karachi, 75460, Pakistan); ORCID orcid.org/0009-0004-5128-0409 e-mail: sheerazmashooque@gmail.com

Одех Каллистус Д.

Аспирант Института экономики и управления Уральского федерального университета имени первого Президента России Б.Н. Ельцина, г. Екатеринбург, Россия (620002, г. Екатеринбург, ул. Мира, 19); ORCID orcid.org/0009-0004-5441-9023 e-mail: callistusodeh@gmail.com

Для цитирования

Сайра С., Али Ш., Одех К.Д. Влияние технологий на бизнес в Объединенных Арабских Эмиратах: перспектива модели принятия технологий // Journal of Applied Economic Research. 2025. Т. 24, № 2. С. 462-490. https://doi.org/10.15826/vestnik.2025.24.2.016

Информация о статье

Дата поступления 11 марта 2025 г.; дата поступления после рецензирования 27 марта 2025 г.; дата принятия к печати 2 мая 2025 г.

DOI: https://doi.org/10.15826/vestnik.2025.24.2.016

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